Brand Exploration

Early Concepting

Full Concept - Option One





Full Concept - Option Two





Pepsi Born In The Carolinas was a unique opportunity to tackle. With two states being the main focus, a historical reference to it's origination and a passion for unapologetic energy - the concept became very obvious. Duality - north & south, relevant & historical, youthful & refined. Using the focus of duality this branding attempts to show both sides while also leveraging two similar but different personalities depending on the vibe of the content.